PRIVACY POLICY

Last updated: November 4, 2025

1. Introduction

Lightmyshirt ("we", "us", "our") respects your privacy. This Privacy Policy explains how we collect, use, and share personal information when you visit or make a purchase from lightmyshirt.com (the "Site").

2. Information We Collect

Account/Order Information: name, email, phone, billing and shipping address, order details. Payment data is processed by our payment providers; we do not store full card numbers.
Device/Usage Data: IP address, browser, device, time zone, cookie identifiers, pages viewed, and interactions for security, analytics, and site performance.
Cookies: functional, performance/analytics, and advertising cookies. See section 6 for controls.

3. How We Use Information

Provide our services: process orders, payments, shipping, and customer support.
Communicate order updates, respond to requests, and send marketing (with consent where required).
Improve the Site, prevent fraud, and ensure security.
Comply with legal obligations and enforce our terms.

4. Legal Bases (EEA/UK)

Performance of a contract (fulfilling your order).
Legitimate interests (fraud prevention, analytics, improving services).
Consent (email marketing, certain cookies).
Legal obligations (tax, accounting, regulatory).

5. Sharing & Processors

Service providers: payments, production/fulfillment, shipping, cloud hosting, analytics, and marketing tools.
Compliance: to comply with laws, legal process, or requests from authorities.
Business transfers: in connection with a merger, acquisition, or sale of assets.
We do not sell personal information. Some advertising cookies may constitute "sharing" under certain laws; see section 6 for opt-outs.

6. Cookies, Analytics & Ads

You can manage cookies in your browser settings. To opt out of interest-based advertising:

Google Ads: adssettings.google.com
Facebook: facebook.com/adpreferences
Network Advertising Initiative: optout.networkadvertising.org

7. Data Retention

We keep personal data only as long as needed for the purposes above and as required by law (for example, tax and accounting rules).

8. International Transfers

We may transfer data to countries outside your own. When we do, we use appropriate safeguards such as contractual clauses.

9. Your Rights

Access, correct, delete, or receive a copy of your data.
Object to or restrict processing; withdraw consent where relied upon.
EEA/UK: lodge a complaint with your data protection authority.
US (e.g., CA): right to know, delete, correct, and opt out of selling/sharing for targeted ads.

To exercise your rights, contact: [email protected].